Diffusion Model of Various Modifications of an Innovative Product

Digitalization entails the application of digital technologies to a wide range existing tasks and enables solution new tasks. This article is based on data sets current sales volumes innovative products forecast their future sales. The first stage applying innovation diffusion in F. Bass model calculate coefficients different modifications Sony’s PlayStation. To estimate factors which influence related results within firms, company IMPRINTA producing 3D printers was surveyed. It shown that taking into account technical parameters, cascade product best for describing process realization. information obtained from analysis two printer models can be used improve efficiency key business processes, including production, procurement, marketing advertising. use made it possible generate three scenarios release promotion modification one depending selected niche, time market launch intensity advertising campaign. Each scenario adjusting cost parameters modification.